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Mission-Driven Entrepreneurship

By: Nancy Cantor, CDO Dream Factory Community

March 18, 2017

This past week I went to the Yoga at the Ashram in Millis for a class.

The teacher talked about Sat Nam, a greeting that is used in the Sikh community.  

Sat means: true essence, and Nam means to manifest in the world.   That sounds like a good definition of mission. You need to clarify your unique contribution and offer it to the world, and hopefully as a result, get paid for it, with money and/or fulfillment.

Entrepreneurship is the practice of taking things on.  Why not have it be your mission?

How do you know that you have the right mission? Missions are inspiring, they make you feel at home, and they are uniquely yours.

Entrepreneurship is a way of taking responsibility for what you see is missing.  Trusting that you have something essential to provide to the world. Theologian, Frederick Buechner describes them as, “the place where your deep gladness meets the world’s deep hunger.”  Whether you relate to Mark Zuckerberg or Mother Theresa, they both had a mission, a very clear idea of what they wanted to offer, and did so successfully.   

You can have that. If you want to be fulfilled, design an offering that speaks to your “true self” and has it connect to the world.  It is in the contributing, that your mission comes alive.  Bringing water to villages in Africa, or financial solvency to your family are causes that become missions, that become reasons to organize and take action.

Generating teams and communities has missions move forward.  The recent Women’s March, exceeded any prediction for numbers and reach.  Women peacefully marched all over the world for many different causes. Now groups are meeting to organize for next steps.

Mission is divine purpose—hits you in the gut and heart.

Living your mission in the world brings fulfillment. 

We are conditioned to adhere to the cultural norms; get a job, work hard, make money, and be responsible.  Although those things are important, sometimes that doesn’t seem like enough. 

The other night I was watching Big Little Lies.  It is about women in Monterey, CA and their balance between motherhood and profession expression.  One woman, Celeste, who was formerly a corporate attorney, gets an opportunity to practice law after 6 years of taking care of her twin sons.  After the experience, she is talking to her friend in the car and they both started yelling—we want more!!!

I think people need more, and I think the world needs more from us.  We are in a time when we can no longer sit back thinking that someone else will handle it.

You and world need mission-driven entrepreneurship.

What is your mission?



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